Incentify

CASE STUDY · B2B SAAS · 90-DAY REBUILD

0 leads in 8 months. 96 leads and 16 demo calls in the next 3.

Plus 16 demo calls booked from the email follow-up drip — with the same $10K/month budget.

THE CHALLENGE

An account that looked healthy — if you didn’t know what to look at.

Spend was steady. CTR looked great. Clicks were coming in.

After 8 months with the previous agency, the account had produced zero leads and two content downloads. No leads. No free trials. No booked calls.

The problem wasn’t targeting. It wasn’t budget. It wasn’t the offer.

It was the architecture.

Every campaign was running an Engagement or Brand Awareness objective. Clicks looked strong, but landing page clicks — the ones that actually mattered — were abysmal. There was no retargeting. Every click was a one-shot with no follow-up surface. There was no motion to promote content or drive for leads.

WHAT WE CHANGED

Rebuilt the architecture, then layered lead-gen on top.

We didn’t touch the budget. We restructured the account.

The document lead-gen architecture was mapped to the three buyer segments — TOFU document ad for audience #1, MOFU document ad for audience #1, TOFU document ad for audience #2, and TOFU + MOFU document ads for audience #3.

First lead fired the day after the first document campaign launched.

THE RESULTS

The arc speaks for itself.

Daily leads — the ramp

First lead fired the day after the first document campaign launched.

CPL improvement month over month

The document lead-gen creative warmed up, retargeting layer started firing.

What drove the change

Three lead-gen campaigns produced 87 of the 96 leads on roughly 20% of total spend.

WHAT THIS PROVES

Three lessons, all transferable.

Most accounts don’t need more budget.

They need better architecture.

If that sounds like the account you’re running, let’s talk.

Book an audit at beyondthefunnel.ai →