Resources

Not all LinkedIn ad formats perform equally. In this guide, I break down the ad formats I trust most in 2026, including Single-Image, Document, Video, Thought Leader, and Text Ads, plus the strategic framework I use to build predictable B2B pipeline.

CASE STUDY · B2B SAAS · 90-DAY REBUILD 0 leads in 8 months. 96 leads and 16 demo calls in the next 3. Plus 16 demo calls booked from the email follow-up drip — with the same $10K/month budget. THE CHALLENGE An account that looked healthy — if you didn’t know what to look at. Spend was steady. CTR looked great. Clicks were coming in. After 8 months with the previous agency, the account had produced zero leads and two content downloads. No leads. No free trials. No booked calls

CASE STUDY · FINANCIAL SERVICES · ENTERPRISE ABM A wealth firm with fewer than 100 followers reached Amazon and Microsoft executives for under $20 per signup. THE CHALLENGE On paper, it looked impossible. A small wealth management firm — fewer than 100 LinkedIn followers — wanted to reach financial decision-makers at major enterprise companies. Their standard funnel strategy was producing mediocre results. Budget was under $5,000. The math didn’t work. Enterprise LinkedIn ABM

CASE STUDY · FINANCIAL SERVICES · PREDICTIVE AUDIENCES A $20K/month account had plateaued at $180 CPL. We cut it in half — and it stayed cut five months later. THE CHALLENGE A mature account that had stopped improving. This client wasn’t running a broken account. They were running a good one — $20K/month, contact lists segmented by sales territory, a clean strategy with measurable results. But every campaign was targeting a cold audience. After a long run of solid performanc

CPM, CTR, and CPC tell the real story behind your LinkedIn Ads performance. Learn how to interpret each metric and optimize campaigns with confidence.

LinkedIn Campaign Manager is the platform B2B marketers use to create, measure, and optimize advertising campaigns on the world's largest professional network. With more than 1.2 billion professionals on LinkedIn, Campaign Manager gives businesses direct access to decision-makers, industry leaders, and niche audiences. For B2B teams looking to turn ad spend into predictable revenue, understanding how to manage campaigns effectively is no longer optional. This guide covers the

Most companies don't have a LinkedIn Ads problem. They have a structure problem. If you're spending money on LinkedIn Ads and not seeing the results you expect, the instinct is usually to increase the budget, test new creatives, or question whether the platform even works for your business. In most cases, the real issue is none of those things. After managing hundreds of LinkedIn Ads accounts — and auditing even more — I've found that the vast majority of underperforming acco

If you’ve ever asked: “Is this CPC actually good?” “Are these LinkedIn CPMs normal?” “Why are we getting leads but no pipeline?” You’re not alone. The problem with most LinkedIn Ads benchmarks is they’re either outdated, overly generic, or disconnected from how real B2B funnels actually work. After managing and overseeing performance across 1,000+ accounts, here’s what healthy LinkedIn Ads performance looks like in 2026 — broken down by funnel stage, ad format, and strategy.

Building a great LinkedIn campaign isn’t just about writing strong ad copy or picking the right audience. It’s about setting up the foundation correctly — the part most people skip past when they’re eager to launch.

B2B buyers don’t trust brands; they trust people. That’s the biggest shift we’ve seen on LinkedIn over the past few years. Decision-makers have become immune to traditional “corporate” ads. They scroll right past the polished banners and buzzwords. But when a familiar face — a founder, exec, or team member — shows up with something valuable to say? People stop, listen, and engage.