About
To redefine what B2B companies expect from LinkedIn advertising — through strategy, transparency, and performance.
.jpg)
About BTF
Beyond the Funnel was founded to help B2B brands stop guessing on LinkedIn and start growing with strategy, clarity, and data.
After managing over 1,000 LinkedIn ad accounts and scaling multiple agency programs into multimillion-dollar growth engines, founder Joshua Stout created a framework that blends creative testing, audience validation, and full-funnel strategy - built to turn LinkedIn into a predictable revenue channel.
What sets us apart isn’t just our process - it’s the experience. Clients describe working with Beyond the Funnel as refreshingly transparent, collaborative, and results-driven. Every campaign comes with clear communication, actionable insights, and the confidence that your goals are being treated like our own.
Whether it’s building awareness, nurturing consideration, or driving conversions, we help brands confidently scale what works - and leave behind what doesn’t.
Meet the Founder
Meet the Founder: Joshua Stout
Joshua Stout is one of 80 LinkedIn Certified Marketing Experts worldwide (1 of 16 in the U.S.) and is recognized in the top 3% worldwide by Marquis Who’s Who (2025) for leadership and innovation in B2B advertising. Josh brings a data-driven yet creative approach to every campaign.
Before founding Beyond the Funnel, Josh built and scaled LinkedIn ad programs that generated millions in ARR for multiple agencies, helping brands move from testing to predictable, repeatable growth. Across more than 1,000 managed accounts, his expertise has guided clients in industries ranging from SaaS and finance to technology and healthcare.
Josh’s philosophy is simple: great marketing is part science, part story. His testing framework helps B2B brands validate audiences, refine messaging, and scale what works… faster. He’s known for his transparency, collaborative style, and ability to translate complex ad data into clear strategy and ROI.
When he’s not optimizing campaigns or creating educational content for his 10,000+ LinkedIn followers, you’ll find Josh spending time with his family in San Antonio, exploring new ideas, or coaching the next generation of advertisers to think beyond the funnel.
1 of 80 LinkedIn Certified Marketing Experts worldwide (16 in the US).
Recognized LinkedIn Top Voice (fewer than 5 globally hold both certifications).
Selected for Marquis Who’s Who as a leader in B2B marketing.
Experienced in scaling high-performing ad teams and developing full-funnel frameworks used across agencies.
YOUR NEXT 100 B2B CLIENTS ARE ALREADY ON LINKEDIN.
